• Course Overview
  • Course Content

Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action.

By the usage of content marketing there are many companies or business out there developed in huge manner. Content is the present and future of marketing

That’s the difference between content marketing and the other informational garbage you get from companies trying to sell you “stuff.” Companies send us information all the time – it’s just that most of the time it’s not very relevant or valuable (can you say spam?). That’s what makes content marketing so intriguing in today’s environment of thousands of marketing messages per person per day.

Marketing is completely impossible without quality content. It’s the body and soul of marketing

Course Details:
  • Duration:  15 hrs
  • Timings:  Weekdays & Weekend batches available
  • Practicals:  Unlimited Labs practical will be hand to hand in each class

Content Marketing

  1. What is Content Marketing?
  2. Introduction to content marketing
  3. Objective of content marketing
  4. Content marketing 7 step strategy building process
  5. 18 types of content with examples
  6. How to write great compelling content
  7. Keyword research for content ideas
  8. Optimizing content for search engines
  9. Discussing authority blog
  10. Steps towards developing authority blog
  11. How to market your content?
  12. Debate- Doesn’t great content just spread by itself
  13. Understanding second customer
  14. Importance of second customer
  15. How to increase second customer
  16. Understanding online influencers
  17. 10 ways to connect with online influencers
  18. Case study on content marketing

If you are one of the following who is looking for leveraging Digital Marketing for personal or organizational growth, then Content Marketing course is for you:

  • Marketing Professionals
  • Sales Professionals
  • Business Owners
  • Entrepreneurs
  • Digital Marketing Professionals
  • Students
  • Other Professionals (IT, HR, Finance etc)
  • Web Designer and Developer


Please fill out the below “Registration Form” to confirm your seat. Our team will be in touch with you to provide more details.

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