Programmatic Advertising Course
Programmatic Advertising Course - AI Digital Marketing Course Training institute in Hyderabad
DV360 Digital Marketing Training Syllabus
- 1. Introduction to Digital Marketing and Programmatic
- What is Digital Marketing
- Traditional vs Digital Marketing
- Introduction to Google Marketing Platform (GMP)
- Overview of DV360 and its ecosystem
- Basic Terminologies: CTR, CPC, CPM, CPA
- 7. Inventory and Deal Management
- Inventory Sources in DV360
- Deal Types: Open Auction, PMP, Preferred Deal, Programmatic Guaranteed
- Inventory Mapping and Deal Activation
- Proposal Sending and Deal Negotiation
- 2. DV360 Hierarchy and Setup
- DV360 Hierarchy: Partner > Advertiser > Campaign > IO > Line Item > Creative
- Partner and Advertiser Setup
- Billing Profile and SOX Setup
- Partner Linking: Types and Process
- DV360 Users and Access Levels
- 8. Spend Monitoring and Pacing
- What is Pacing
- Pacing and Budget Troubleshooting Scenarios
- Intelligence Panel and Spend Monitoring
- Campaigns
- Line Item and IO Types
- 3. Creative Management in DV360
- Creative Formats: Display, Rich Media, Native, HTML5, Expanding Ads
- Video Creative Formats: Video file, Companion banner, Audio file
- Format Gallery: Flipbook, Parallax, Panorama, Cue Card
- Creative Uploading and Hosting
- Creative Statuses and Troubleshooting
- Syncing CM360 Creatives
- Macros and VAST Tags
- Restricted and Sensitive Categories
- Common Rejection Issues and Ad Policies
- 9. YouTube Ads and Reporting
- YouTube in DV360: Ad Group Structure, Reserves
- YouTube Ad Types
- YouTube Campaign Setup and Reporting
- YouTube-Specific Metrics and Optimization
- 10. Reporting and Measurement
- Types of Reports
- Report Setup and Customization
- Key Performance Indicators (KPIs) in Reports
- 4. Targeting Strategies
- Creative Formats: Display, Rich Media, Native, HTML5, Expanding Ads
- Video Creative Formats: Video file, Companion banner, Audio file
- Format Gallery: Flipbook, Parallax, Panorama, Cue Card
- Creative Uploading and Hosting
- Creative Statuses and Troubleshooting
- Syncing CM360 Creatives
- Macros and VAST Tags
- Restricted and Sensitive Categories
- Common Rejection Issues and Ad Policies
- 11. Advanced Measurement: Floodlight and Brand Lift
- Floodlight Overview and Configuration in CM360
- Floodlight Activities: Counter and Sales
- Counting Methods and Lookback Window
- Attribution Models
- Custom Variables
- 12. Lift Measurement Studies
- Brand Lift: Setup, Methodology, Metrics
- Search Lift: Setup, Search Grouping, Analysis
- Conversion Lift: Real Outcomes Measurement
- Unified Lift: End-to-End Funnel Measurement
- 5. Audience Strategy and Management
- Audience Types: 1st Party, 3rd Party, Google Audiences
- Affinity, In-Market, Custom Segments
- Audience List Creation and Mapping
- Audience Size Estimation
- Data Management Platform(DMP) and Self-Service DMP
- 13. Creative Types and Troubleshooting
- Display, Video, OTT, and Audio Creative Handling
- Common H5 Upload Issues
- Unsupported Creatives and Manual Approvals
- Reflection Delays and Policy Rejections
- 6. Bidding Strategies
- Standard Bidding
- Automated Bidding: Funnel Stages, Strategy Types, Optimization Best Practices
- Outcome-Based Buying
- Custom Bidding and Strategy Setup
- Budget Allocation and Prioritization
- 14. Brand Safety and Policy Compliance
- Overview of Brand Safety in DV360
- Third-Party Safety Tools: IAS, DV, Adloox
- Sensitive Categories Overview
- Content Restrictions and Policy Categories
- Misleading, Adult, Gambling, Pharma, and Other Violations
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